Exploring the Blogosphere with Technorati

Technorati is the largest social media advertising network. Consisting of blogs and social media sites, Technorati rates blog websites and scales your search down to the most relevant topic among the directory of blog topics.

BLOG SEARCH ENGINE

-Blogosphere

-Much more recent, timely, relevant, and popular blog posts

-Seperated into Categories: News, Entertainment, Lifestyle, Sports, Gossip, Business, Technology, Politics, Video, Blogging

Why better than Google?

-Technorati understands the web is a huge conversation

The point of Technorati is to allow advertisers to reach their targeted audience who will then blog about the product. This website generates conversation about the product allowing you to..

-Search for name or company name

-Monitor what people are saying about your company or brand

-Creates an awareness of how the audience is responding to your brand

-How are they rating your brand? How are they defining your brand?

Technorati Widget and Technorati Tagger

-Seperates blog posts into tag topics

-What are people searching for; What's the "Buzz?"

-Make a blog your "Favorite."

-Shows a feed of your favorite blogs recent updates

Technorati Website:

"We've designed an advertising network to enable blog and social media publishers at every level to maximize online advertising revenues."

".. indexing more than 1.5 million new blog posts in real time every day. Technorati tracks the authority, influence, and popularity of blogs, the leading emerging topics, and who and what are most popular in the blogosphere. "

"Who are we?

• The largest social media advertising network
• The 5th largest social media property*
• The 3rd largest blog media property*
• 125+ million unique visitors**
• 500+ influential blogs and niche social networks
• Online properties that introduce blog content to millions of consumers"

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